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The New Rules of Healthcare Marketing: How Hospitals Can Attract, Engage, and Convert Today’s Digital-First Patient in a Privacy-First World

Thursday, October 15  |  10:15 a.m. – 11:45 a.m.

Like it or not, today’s patients shop for healthcare the same way they shop for almost everything else. They search online. They compare providers. They read reviews. They ask friends. They even ask AI. And all of that happens long before they ever book an appointment.

At the same time, marketing healthcare has gotten a lot more complicated. Privacy regulations are tighter. HIPAA concerns are real. And many of the tools marketers used to rely on don’t work the same way anymore. That leaves a lot of healthcare organizations stuck in a tough spot.

How do you create more relevant, effective marketing while protecting patient privacy and staying compliant? That’s exactly what this session will tackle.

David breaks down what has changed, what strategies are losing effectiveness, and what smarter healthcare organizations are doing right now to stay ahead. Attendees will learn how leading healthcare organizations are using channels like streaming TV, digital video, search, and privacy-safe data strategies to reach the right audiences more effectively. David will also explore how healthcare organizations are adapting to stricter privacy expectations using HIPAA-compliant technologies like Freshpaint to improve measurement, attribution, and marketing performance without compromising compliance.
Meet David McBee, Author, Keynote Speaker, and Trainer

David McBee is an author, keynote speaker, and trainer who believes happiness is not a destination, but a way of living. With humor, heart, and real-life stories, he helps audiences discover simple strategies that lead to more gratitude, stronger relationships, and greater fulfillment at work and at home.

Born and raised in the Midwest, David grew up with a blue-collar dad and a stay-at-home mom who instilled in him strong family values and a deep appreciation for kindness. Married to his best friend, Emily, they’ve passed those same values on to their son, Tanner, and daughter, Zoey.

Self-help books began shaping David’s life in his early twenties. What started as a search for business and success advice quickly turned into a lifelong journey of personal growth. The wisdom he found in those pages helped him build a thriving career, strengthen his marriage, rebuild family relationships, and find hope and perspective during his battle with cancer.

David first conceived the idea for his book, The Greatest Gift in the World in 2009, though he didn’t finish it until years later. Looking back, he believes he simply wasn’t ready, that he still had lessons to learn and experiences to live before the story could be complete.

He is also the author of the children’s series DJ’s Off-Road Adventures, which teaches kindness, teamwork, and bravery through the adventures of lovable off-road vehicles. His collection of short stories, Tales from the Trails: Off-Road Stories of Adventure and Resilience, celebrates courage, friendship, and the power to overcome obstacles, both on the trail and in life.

When he isn’t writing, David enjoys music, movies, reading, cooking, and spending time with family and friends. He’s happiest exploring the country behind the wheel of his Jeep, traversing trails, climbing over rocks, splashing through mud, and breathing in the mountain air high above the tree line.

David lives each day with gratitude for the people, lessons, and moments that continue to shape his story, and his mission is to help others do the same.

 

David McBee

Speaker and Marketing Strategist